The George Best Hotel – Buy-to-let Opportunity 8% to 10% Net Returns

  • The George Best Hotel – Buy-to-let Opportunity 8% to 10% Net Returns


The George Best Hotel, our latest hotel investment opportunity is a Grade B1 listed building in Belfast being carefully renovated and transformed into a stunning luxury hotel

Nestled on the junction of Donegall Square and Bedford Street, the building is set to become a grand hotel, fitting for its prime city centre location overlooking Belfast City Hall.

Becoming luxury football themed hotel

Paying tribute to one of the greatest footballers of our time, this building will be transformed into a luxury football themed hotel featuring premium amenities, a stunning wedding and events space, a museum dedicated to the legacy of George Best, plus a stylish bar and restaurant.

With a classic Baronial style using Dumfries stone and corner turrets, the redevelopment by developer Signature Living will incorporate and preserve much of the building’s history whilst aligning it with the developer’s own moden twist and signature style.

Northern Ireland’s flourishing tourism industry makes The George Best Hotel well placed to attract high occupancy, and will become a great destination for guests and groups to enjoy Belfast and beyond.


Built by Henry Seaver and completed in 1904, the building was originally named ‘the Scottish Temperance Building’ and was then changed to ‘the Scottish Mutual Assurance Society Building’.

Restoring this stunning, Scottish baronial-style landmark building back to its former glory and architectural beauty will write a new chapter of the building’s story.


Located on the junction of Donegall Square and Bedford Street, The George Best Hotel is in a prime city centre location overlooking Belfast City Hall and accompanying gardens.

Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over £278 million to the economy and support 17,000 jobs, Belfast is a driving force behind Northern Ireland’s economy.


The developers have an excellent track record of delivering these types of developments, having already completed two new hotels in Liverpool city centre at The Shankly Hotel and 30 James Street.

The company operates over 1000 beds in Liverpool in particular, comprising of both hotel rooms and serviced apartments. By offering a unique proposition for larger groups of guests, the hotels have an average occupancy rate of 95%, far higher than the local average of 73%.

The Opportunity

We have a range of hotel suites available at The George Best Hotel. Due to the strong performance of the operator’s previous developments, we’re anticipating incredibly high demand for these units. For the latest unit availability contact us today.

From £80,000 to £149,950


Location: Belfast, Northern Ireland, United Kingdom

83 Hotel Suites
Years 1-3: 8% ROI 
Year 4: 9% ROI 
Years 5 – 10: 10% ROI 

There is an option for the developer to buy back the units at 106% of the purchase price after year 3, plus an additional 2% per annum uplift which will be capped at a maximum of 112% of the purchase price.

To register your interest, fill in the form below and a Fortem Global Portfolio Manager will contact you to arrange a consultation.

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